U.S. corporate interest in crypto strong despite implementation hurdles

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A report from crypto firm Paxos has revealed that 99% of the U.S. financial services companies it surveyed put as much or more focus on crypto projects this year than in previous years.

Paxos surveyed 400 executives from United States-based financial services companies with at least five million users and $50 billion in assets under management or $50 billion annual payments volume. 

The “2023 Enterprise Digital Asset Adoption Report” shows that despite this overwhelming interest in  adopting the technology, the companies are facing various barriers and challenges. 56% of those surveyed said implementation complexity is the largest impediment to launching a crypto solution. Paxos said:

“The resilience of digital assets and blockchain technology in the face of market events, economic challenges, and a need for more regulatory clarity reflects that companies have internalized the value of the technology in the long term.”

Top barriers to enterprises launching crypto solutions. Source: Paxos

Commenting on the difficulties in crypto infrastructure, Mastercard executive Jonathan Anastasia said in the report that working with a crypto-native firm helped them. “Infrastructure is hard. We needed to look for a native player in this space with that deep expertise to bring the companies together on that journey.”

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The report goes on to say that 51% of the respondents cited market volatility as a major hurdle to their company moving forward with crypto or blockchain projects, and another 43% cited the financial cost of implementation as a significant roadblock.

Despite the challenges, fewer than 2% of the survey respondents said a lack of belief in blockchain’s benefits was an impediment.

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