BitMine Immersion Technology has agreed to invest $200 million in Beast Industries, the entertainment company founded by YouTube star Jimmy Donaldson, better known as MrBeast, in a deal that links one of crypto’s largest Ether holders with the world’s most-followed online creator.
BitMine will make a $200 million equity investment into Beast Industries, the company announced on Thursday.
BitMine said the deal could significantly expand its mainstream visibility, given MrBeast’s reach across digital platforms. Donaldson runs the most-subscribed YouTube channel, with more than 450 million subscribers and billions of monthly views across his network of channels.
“MrBeast and Beast Industries, in our view, is the leading content creator of our generation, with a reach and engagement unmatched with GenZ, GenAlpha and Millennials,” said Thomas Lee, the chairman of BitMine. “Beast Industries is the largest and most innovative creator based platform in the world and our corporate and personal values are strongly aligned.”
The deal is expected to close on Monday, Jan. 19.
Beast Industries to explore DeFi integration for upcoming financial platform
As part of the deal with BitMine, Beast Industries will explore ways to incorporate decentralized finance (DeFi) in its planned financial services platform, said Jeffrey Housenbold, the CEO of Beast Industries.
Cointelegraph reached out to BitMine and Beast Industries for comment on the specifics of the deal and the upcoming DeFi integration, but had not received a response by publication.
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MrBeast started expanding beyond YouTube in 2025, announcing plans to launch a financial services platform during the New York Times’ DealBook Summit in early December.
“We’re also launching a phone company, Beast Mobile, and a financial services platform in there, wrapped in financial literacy and access to the world’s information,” Housenbold told Business Insider on Dec. 3.
Beast Industries generated $400 million in revenue during 2024, according to investor materials seen by Business Insider.
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